Valid HTML Helps Search Engine Rankings – NOT!

Image via Wikipedia There are lots of interesting theories out there about how one can get there site to rank better in search engines. Unfortunately much of this advice, while it would make since, is wrong. One example is that correct, valid HTML code is important for search engines to read your website, and thus for you rank highly. This makes sense for several reasons: bad code may not be read by a search engine as it doesn't know what it sees, search engines want to promote … [Read more...]

Optimize Your Site For More Sales

Previously, I've talked about optimizing your website to improve how fast it loads.  This not only improves the perception of your site, but also how likely it is for people to stay and make a purchase, or request more information. Optimizing your site for sales isn't as easy as optimizing your site for speed. When we want to increase speed we know many ways to improve the performance.  We can modify files to be smaller, have files load in a different order, move the server to a faster … [Read more...]

How Fast Is Your Website?

Image by zerok via Flickr Yahoo recently updated one of their tools for grading and optimizing websites.  It's called YSlow, and it checks your site for several different decisions and tools which you (or your web designer) may have implemented. YSlow is an add on to the Firebug tool which is a Firefox extension - so at this point, you can't run it in any other browser, however both Firefox and Firebug are free tools so there is no cost to you other than time. YSlow is nice because it … [Read more...]

Optimize Your Website For Speed

Image by tirebiterz via Flickr How do you increase the speed and response of your web site? Good question. We've talked about it some in the past, but the people at Inside CRM have provided a list of 50 items. While this can help with the loading of your site, it also takes someone who knows how to implement these changes. One other thing to check on is how will this affect the other aspects of your web site? For example: Will modifying your web site affect how users use your … [Read more...]