How fast do changes take affect online?

Image via Wikipedia People often want to know how fast to changes occur on-line.  They may be used to traditional print advertisign, such as newspaper and magazine, in which changes to an ad might take weeks or months to be seen. Even worse, consider wanting to change some text in your phone book ad.  If you see an error (imagine a wrong phone number), or want to make a change the week your book comes out, it will take a twelve long months to update your ad. On-line, things can occur … [Read more...]

Saving Money with SEO

SEO (Search Engine Optimization) is a way for your company to get new visitors by using search engines like Google, Yahoo, and MSN Live Search. Some people will say that they don't like to spend money on SEO, because who knows how much money they are spending, and can they get any return on their investment (ROI) for their optimization. Some people even wonder if SEO works at all, saying it is nothing more than 21st century snake oil. Well I've never thought so. When I set up an SEO campaign, … [Read more...]

Compliments Can Come From Odd Places

The best compliments come from people you'd never expect them. Recently, for one of my clients, I was looking at some of his competitors. I wanted to get a feel for what they were doing, and see how my client compared. One of them has on their site "No, we do not have a fancy drop-down program that lets you choose from our other showcase designs and mix and match. That would cost lots of money". Well when looking at the competition field, he is clearly referencing the Options Showcase page … [Read more...]

Conference Speaking

This week I had a chance to spend a few days at the eLearning Guild's Annual Gathering - immensely enjoyed it by the way. It combined two of the things I really enjoy - education/training and technology. I gave a session on Free and Low Cost Tools for Developing eLearning Content. In the current economy it helps to find the best resources that you can, at the best prices. And while there are many expensive solutions, there are also many low cost solutions. I have posted a website as a … [Read more...]