A while back I wrote about integrating new software and components into your business and web site. I suggested that you pick components that would, among other things: Provide a solution to your problem, Integrate into your web site, and Have good support. Shortly before writing that, had recently added WordPress as the blogging tool I use on this web site. I had choose it because it was a completed tool which was actively maintained by others, and it easily be integrated into my … [Read more...]
posted on February 29, 2008 by
Happy Leap Day
photo credit: laurenatclemson Though it comes once every four years I've always had a certain fondness for Leap Day. Although nothing special to me has ever happened on it. Now that I'm in business I have a love/hate relationship. February has fewer days to be productive to earn the paycheck, but leap day tries to give a little back to you. With busy schedules it's like finally get that 25th hour in the day - if only for the month. It serves to remind me that I need to be more productive … [Read more...]
posted on February 27, 2008 by
Getting the most from your consultant
In a recent article 7 Things I Love About Small Business SEO the author gives 7 things he likes about working with small businesses. As someone who routinely works with small and new businesses, I have to agree. Generally they can move faster than a large business, are more concerned with results, and are loyal if you perform for them. This is part of the reason why I love working with small businesses myself. However I would like to offer a few things small businesses must be careful … [Read more...]
posted on February 26, 2008 by
Measuring Marketing Effectiveness – A Simple Case Study
Web Analytics is often used by marketing staff members to determine their effectiveness. This is a real-life example of how I recently helped a company measure the effectiveness of their internally driven e-mail campaign. A company I work provides training to their clients on the products they have purchased, as part of their on-going support. Before I started working with this company, only basic analytics from the website was tracked. Not even all of the pages were being actively … [Read more...]