You should always be careful when posting your ads. A quick look might have caught this one. It unfortunately doesn't do their business any good, but it does hurt their click-through rates. While it is common to hear people talk about doing things wrong quickly, hopefully they hear the other have which is to learn and fix just as quickly. … [Read more...]
posted on January 19, 2008 by
What does a spike in bounce rate mean?
Well it depends. We had started to set up on a Friday the analytics for a large existing site. We know that several key areas are used more than others, and some of the pages rarely get seen. While in the past articles I've not gone into how do you set up your application, this is a key element of the process. Without good (enough) data, you can never make good decisions on your web site. Site configuration is often the first place to look. The first few days was busy trying to get the data … [Read more...]
posted on January 18, 2008 by
bounce rate survey
The day after I post a simple overview explaining what a bounce rate is, I find an article where someone who specializes in web analytics has posted a survey to find out what different people's bounce rate is for their site. I can tell you that the different sites I manage range from about 8-12% (Corporate Intranet) to 55-60% (this blog) - blogs generally run higher, because they have several articles on a page, so you don't have to follow pages to get content. I give a range only because … [Read more...]
posted on January 17, 2008 by
More Metrics – exit pages and bounce rate
Learning how our web site works is an important task. We've seen some simple examples in previous steps (visits, page views, and unique visitors) and we've seen some data that gets calculated (average page views and time on site). While these were simple, and often given on the front page of your reports, I want to look at two related pieces of information that are not always so prevalent: exit pages and bounce rate. The Exit Page is an easy metric to understand. This is generally a list … [Read more...]