As many of you may know, because I talk about it often, in addition to working in the Internet industry, I also like to teach about it. Well the term just started, and I wanted to do a redesign of the site. I usually have a different site for each of the colleges I've taught at. For example I used to teach at a local for-profit school called IADT. Now I am teaching at a local community college, Seminole Community College and I have a separate site for them. You will often hear about me … [Read more...]
More Metrics – Pages per Visit and Time on Site
Learning how our web site works is an important task. Learning how to properly measure it is even more so. We have to look at not only the data, but we also need to know what questions to ask when looking at the data to put it into the correct perspective.There are a couple of "obvious" measurements mentioned in the last article (visits, page views, and unique visitors). While that information is often raw data, and easy to display, we will now look at some data which most systems will … [Read more...]
How effective is your web site
Learning how our web site works is an important task, which is often measured incorrectly. We have to look at not only the data, but we also need to know what questions to ask when looking at the data to put it into the correct perspective. Without understanding how the data works, we can run into all types of problems by drawing the wrong conclusions. In this section, I assume that we will be looking at data from some source such as Google Analytics and we are wanting people to purchase … [Read more...]
How I’m updating my site
One thing I've noticed, is that while working on other companies web sites, the one web site which tends to get updated the least is.... my own. This apparently isn't specific to me, as I've talked with many other web designers who have the same issue. I've even heard of web designers hiring other web designers to do their web site. Since it has been a little while since I did a major update to my site (this past summer when I added the blog), I decided I should be performing some updates. … [Read more...]