Learning how our web site works is an important task. Learning how to properly measure it is even more so. We have to look at not only the data, but we also need to know what questions to ask when looking at the data to put it into the correct perspective.There are a couple of "obvious" measurements mentioned in the last article (visits, page views, and unique visitors). While that information is often raw data, and easy to display, we will now look at some data which most systems will … [Read more...]
posted on January 1, 2008 by
How effective is your web site
Learning how our web site works is an important task, which is often measured incorrectly. We have to look at not only the data, but we also need to know what questions to ask when looking at the data to put it into the correct perspective. Without understanding how the data works, we can run into all types of problems by drawing the wrong conclusions. In this section, I assume that we will be looking at data from some source such as Google Analytics and we are wanting people to purchase … [Read more...]
posted on December 31, 2007 by
How I’m updating my site
One thing I've noticed, is that while working on other companies web sites, the one web site which tends to get updated the least is.... my own. This apparently isn't specific to me, as I've talked with many other web designers who have the same issue. I've even heard of web designers hiring other web designers to do their web site. Since it has been a little while since I did a major update to my site (this past summer when I added the blog), I decided I should be performing some updates. … [Read more...]
posted on December 29, 2007 by
Web analytics series coming soon
I'm working on finishing up a series of articles for the new year on Web Analytics. What is web analytics? Glad you asked. People build new web sites every day, but most have no idea how they are doing, if they are getting better or worse, or why. Web analytics can help you answer those questions. However, we need to know what numbers are important, which to ignore, why, and what we can do about it. This series is designed to be simple to read, and easy to follow. While not an in-depth … [Read more...]