I'm working on finishing up a series of articles for the new year on Web Analytics. What is web analytics? Glad you asked. People build new web sites every day, but most have no idea how they are doing, if they are getting better or worse, or why. Web analytics can help you answer those questions. However, we need to know what numbers are important, which to ignore, why, and what we can do about it. This series is designed to be simple to read, and easy to follow. While not an in-depth … [Read more...]
posted on December 15, 2007 by
Getting Ranked in Google
Everyone wants to be ranked in Google - and who doesn't. As the #1 search engine, people go there before the other search engines over 50% of the time. This means that a lot of Search Engine people will focus on trying to get their customers on Google. This can be relatively easy for niche-markets, but harder for more general terms. For example, I have a customer who ranks in the top ten for about 11 search terms on Google. It varies depending upon what shows on the Google report. He … [Read more...]
posted on December 4, 2007 by
On Page vs. Off Page SEO
There was recently a good article explaining the difference of On Page vs. Off Page SEO (Search Engine Optimization). What many people fail to realize, is that what is going on in their site is often as important or more important long term than what is going on outside of their site, and can be done easier. For example, it would (probably) be easier to ensure that page titles had better value for the page, than to get 10 people to link to a brand new site. I say probably because it takes … [Read more...]
posted on December 3, 2007 by
Maybe I should use Linux instead?
Some days you feel like your getting a sign. I got this error message when I booted my computer this morning. See which program Microsoft Windows thinks might cause an error. Maybe it's time to move to Linux. Note: No PhotoShop involved. Just a screen shot. … [Read more...]