In our last post, Why People Leave Your Web Site, we referenced the Bounce Rate, and why its not something you want your site to have much of. In order to understand how to reduce your bounce rate you need to know why it is happening. Here are some unacceptable reasons why you might have a bounce, and what you can do to fix it: Your site takes too long to load. This could mean you need more bandwidth/better server or, more likely, you need to optimize your site. Your presentation is … [Read more...]
posted on November 15, 2007 by
Why people leave your web site
When I introduce someone to Web Analytics for the first time, they generally go through several “light bulb” moments. They usually include things like: That’s how many users I get?!? (either with glee or frustration) So that’s where I get people from. This will often lead to questions they didn’t know they could ask such as: Why don’t I get more sales? Why are people leaving the site? What is this bounce rate? Why don’t I get more sales – a whole other article could be … [Read more...]
posted on October 30, 2007 by
How to get more knowlege on the web
As a college professor I am often asked how did I learn "all this stuff" - lets face it most of what I do wasn't taught in college when I attended as a student. (I graduated in 1998 - most colleges cannot change quickly enough to keep up with web trends as they can change from year to year, and sometimes faster - especially back then.) What I do is follow several websites and blogs. They cover everything from copy writing, to design, to programming. I also use Stumble Upon to find fun … [Read more...]
posted on October 29, 2007 by
The Importance of Honest Estimations
What happens when someone gives an estimate knowing it won't take as long or cost as much as quoted? When I give a client an estimate, I am trying to give them an accurate estimation as to the time and cost of what they want. I am not trying to be a pessimist, and give them a due date two weeks longer than what they ask, just in case the worst happens. By being honest, my clients can accurately plan their own activities and budgets. But what happens when someone wants to appear like a … [Read more...]