I had an uncle that during the 1980s worked on a US Navy Submarine. He tells a story of a young officer who was looking through a periscope trying to identify "enemy ships" during a training exercise. The young officer spotted a ship, but they were too close to read the name of the ship, so he had to call out the name to a senior enlisted person in parts to then look up. The young officer calls out the first part "NOS", then finds and calls out the second part "MO". When he can read the … [Read more...]
Are you over reacting on your website
Let's talk college football (American style) briefly. Michigan recently lost to an unranked team by two points. The going into the game they were ranked 5th in the nation, after the game, they were scored to be out of the top 25. This is something that hasn't happened before, (falling so far so fast), which led me to ask some questions. Basically I came up with two scenarios. Michigan should have never have been ranked #5 to begin with and was just riding their past history, or Their … [Read more...]
What does your website do!?
OK - so ask yourself this question: "What is it that your website does for you?" Not "What do you want it to do?", but what does it do! Notice the distinction. Bloggers who blog for other bloggers ask this question all of the time, although in sometimes slightly a different manner.They ask questions like "What is your Blog's Mission Statement"or "If your blog disappeared, who would miss it?" You need to be asking yourself the same question about your website! Often people will go … [Read more...]
Writing for everyone is harder than it appears
Writing posts that is. I've been working on several series of topics, such as the How the Web is like High School, and others. It has taken longer than expected to write what would seem like a simple post, the type of post that shouldn't require a PhD from MIT to understand. Yet writing about something semi-technical to a non-technical person is not always the easiest thing to do. While it seems obvious to me, because I am technical, it won't be to most people. Yet people fail to keep … [Read more...]