How important is a good designer?

I've taught at design schools, and it is interesting to see what comes out of young minds. I like looking at design blogs, to get ideas, both good and bad, and to be amazed at what some people create. However, just because someone thinks that putting a flashy design on something makes it better, doesn't make it better. Consider the traffic light. We see them every where (and I always seem to catch them red, so drive in front of me if you have some place to be). Some feel that they are boring, … [Read more...]

Your Business Email Address

I can't believe how often I see people using a free email address for their business on-line. Imagine if you would, going to buy a new car, maybe a Jaguar. You meet with the owner of the dealership, and on his business card is "expensive_cars@yahoo.com". What is your perception? When people get "my_biz@gmail.com", or any other similar type account, it will tend to lessen the perceived value of your business. While it may not be a deal breaker, it cannot help you sell yourself, your product, … [Read more...]

“Who could do that to a Jag?”

My wife and I were at a red light when we saw the nice Jaguar covered in ads for a Realtor. "Who could do that to a Jag?" Yes who. No one would make that comment about a truck with a sign on it for a construction company, or a van with a sign for a lock-smith. So why the problem with the Jaguar? Obviously, the owner of the car was a Realtor, and they were just wanting to get their name out, however in doing so they lessened the perceived value of their (expensive) car. As individuals, we … [Read more...]

New Website Live

Just released another client website into the wild - In Focus Family Law. The site was developed using WordPress as a Content Management System. While WordPress is normally used for blogging, recent versions have allowed it to be used for normal websites even easier. The front end interface was designed by a former student of mine, and I converted her designs into the WordPress template. We choose WordPress because: The number of plug-ins readily available to help develop the site … [Read more...]