Short for Web Log, it allows someone(s) to post articles easily, and allow others to respond.Blogs are one of the most common forms we can see for two way communication, because they are easy to establish and use. They also allow the owner/publisher the most amount of control over an area. With many simple platforms and software uses such as Blogger and WordPress, it allows almost anyone to publish articles. In turn, viewers can respond to the articles published, adding their insights, … [Read more...]
posted on March 21, 2008 by
What is Web 2.0?
To first understand what it is that people are calling Web 2.0, you should know a little about what is Web 1.0. The first version, what went through the initial Internet Bubble, was a process of sending out information in a one way format. It allowed for users to interact on a singular platform, but didn't allow information to move between systems, or even between users of the same system. Web 2.0 is often referred to by a series of technologies; AJAX, Flex, Flash, and more. Others will … [Read more...]
posted on March 19, 2008 by
Optimize your pages for better Pay-Per-Click placement
I've written about optimizing your site before, but it was in regards on how to optimize your site based upon your usage. Now there are other reasons to optimize your site, especially if you use Google's Ad Words to advertise your business. A little history Google Ad Words was one of the first ways which small business owners could advertise on the web. It allowed you to create small ads based upon keywords which people typed into Google. Users could bid on key words to modify the … [Read more...]
posted on March 14, 2008 by
Happy Pi Day
Happy Pi Day (3.14.08) Let's face: it you have to be at least a little bit of a geek to be a web developer for a living. … [Read more...]
posted on March 9, 2008 by
An internal error
A while back I wrote about integrating new software and components into your business and web site. I suggested that you pick components that would, among other things: Provide a solution to your problem, Integrate into your web site, and Have good support. Shortly before writing that, had recently added WordPress as the blogging tool I use on this web site. I had choose it because it was a completed tool which was actively maintained by others, and it easily be integrated into my … [Read more...]
posted on February 29, 2008 by
Happy Leap Day
photo credit: laurenatclemson Though it comes once every four years I've always had a certain fondness for Leap Day. Although nothing special to me has ever happened on it. Now that I'm in business I have a love/hate relationship. February has fewer days to be productive to earn the paycheck, but leap day tries to give a little back to you. With busy schedules it's like finally get that 25th hour in the day - if only for the month. It serves to remind me that I need to be more productive … [Read more...]
posted on February 27, 2008 by
Getting the most from your consultant
In a recent article 7 Things I Love About Small Business SEO the author gives 7 things he likes about working with small businesses. As someone who routinely works with small and new businesses, I have to agree. Generally they can move faster than a large business, are more concerned with results, and are loyal if you perform for them. This is part of the reason why I love working with small businesses myself. However I would like to offer a few things small businesses must be careful … [Read more...]
posted on February 26, 2008 by
Measuring Marketing Effectiveness – A Simple Case Study
Web Analytics is often used by marketing staff members to determine their effectiveness. This is a real-life example of how I recently helped a company measure the effectiveness of their internally driven e-mail campaign. A company I work provides training to their clients on the products they have purchased, as part of their on-going support. Before I started working with this company, only basic analytics from the website was tracked. Not even all of the pages were being actively … [Read more...]
posted on February 20, 2008 by
Using your analytics data to improve web site performance
It's one thing to look at your reports, its another to start to draw conclusions from your data. Different people will look at the data in different ways. Most often, the reports are looked at by the marketing department/person to see how to better market the site, what Search Engine optimization needs to occur, and measure the effectiveness of their pay-per-click ads. All of these are important uses of the web analytics, but they are not the only uses. I want to look at a specific example … [Read more...]