A lot of people will talk about how important it is for your website to be fast, especially for websites that face your customers. But what about internal websites for your employees. Could a faster website boost productivity? Their productivity is a cost that you may want to optimize. Now several studies have shown that even a few tenths of a second affect the user's perspective on a website, and how likely they are to want to use it. But I've heard several owners say how they are not as … [Read more...]
posted on April 30, 2012 by
Building Effective Landing Pages – An Example
Going live today are thousands of landing pages. You know those pages when you click on a link from an email that you receive, or a "sponsored list"/ad from a website or search engine. Many of these landing pages will be well done, but others will not. Today we will look at one example of a landing page that is going live today, to give you an idea of what to look for in a good landing page. This page loads fast! In fact, in our testing it displays under a half a second, and is finished … [Read more...]
posted on May 1, 2011 by
Improving Website Speed
No one likes a slow website. Everyone knows this, and I've even written about speeding up your website before. In the past, users would be willing to wait approximately seven seconds for a web page to load before they leave. Now, as users are getting used to faster sites, and higher bandwidth from their cable or DSL provider, they are even less willing to wait. Some recent reports are stating that after two seconds (the holy grail of web speed), users are starting to leave the site to find a … [Read more...]