When I introduce someone to Web Analytics for the first time, they generally go through several “light bulb” moments. They usually include things like: That’s how many users I get?!? (either with glee or frustration) So that’s where I get people from. This will often lead to questions they didn’t know they could ask such as: Why don’t I get more sales? Why are people leaving the site? What is this bounce rate? Why don’t I get more sales – a whole other article could be … [Read more...]
posted on October 29, 2007 by
The Importance of Honest Estimations
What happens when someone gives an estimate knowing it won't take as long or cost as much as quoted? When I give a client an estimate, I am trying to give them an accurate estimation as to the time and cost of what they want. I am not trying to be a pessimist, and give them a due date two weeks longer than what they ask, just in case the worst happens. By being honest, my clients can accurately plan their own activities and budgets. But what happens when someone wants to appear like a … [Read more...]
posted on September 29, 2007 by
Promotional Video for Any Occasion Photography
We've just launched a new promotional video for one of our clients, Any Occasion Photography. They wanted a video to showcase their wedding photography style and abilities, showing some of their clients. Because of the cost of distribution, a 20-30 second television commercial wasn't applicable. Also a television commercial would hit a broad market, many of which would not be requiring their wedding photography services. Instead, a one minute video was designed, for viewing over the web. … [Read more...]
posted on September 18, 2007 by
Protect your website (and on-line business)
What would happen if you were to lose your website? This is one of those good questions to ask but one, that few want to answer. If your website were to go down for the following periods of time, how bad would it be? 1 hour 1 day 3 days a week - or more OK, hopefully, no one looses their site for a week or more, but I've run into plenty of new and potential customers that have had their site down for hours to days. See if your response fell into one of the following (these are … [Read more...]