One thing I’ve noticed, is that while working on other companies web sites, the one web site which tends to get updated the least is…. my own. This apparently isn’t specific to me, as I’ve talked with many other web designers who have the same issue. I’ve even heard of web designers hiring other web designers to do their web site.
Since it has been a little while since I did a major update to my site (this past summer when I added the blog), I decided I should be performing some updates. Some are for aesthetics, others provide speed enhancements, and some improve search engine ranking and results.
- Simplified my right column on the blog. This has done several things.
- It makes the site faster to download. Fewer widgets to process and download, result in faster page loads and less work for the server to perform.
- It reduces “duplicate” content for the site. When the same content can be accessed from several different links, it makes it harder for search engines to determine which is the best one to display, so the results get spread thin, instead of showing a stronger single page more often.
- I’ve edited my pages to make them more efficient. By reducing the processing on the server, I’ve increased the responsiveness of the web server.
- Gearing my pages to be more about web design instead of web development. Why? Well in searches web design is searched for about 4 times as often as web development. So while I technically do more web development work, most of my customers will know it as web design, and I need to cater to them. This has included adding more and better meta tags, re-writing some of my menus, and adjusting my content.
- What you can’t see yet is adding more images to my site. After working and reading about how I’m optimizing my site to be faster, you might wonder why I’m adding images and flash content. Simple – it aligns with giving users what they want and expect. By giving them more of what they want, I expect to see higher conversion rates from my prospects.
About Walter Wimberly