How important is search ranking?

question
Creative Commons License photo credit: tj scenes

Just how important is your search engine ranking? Well consider that in 2002, about one-third of all users typically searched for something each day. Now in 2008, a new high of just under one half (49%) are searching daily for something on the Internet, according to the latest study from the Pew Internet & American Life Project.

It is an interesting to note, and see that it is also growing at a faster rate than other activities which people might do on the Internet.
So who does the searching, well they tend to be:
  • upscale,
  • have some college education and,
  • have an household income of over $50,000 per year.
So not everyone will be searching for what you have to offer, but someone probably is. The question is, can you be found?
So with nearly half of the Internet population searching today…how is your search ranking?
Just some food for thought.

If you don’t know, or want to rank better, feel free to contact me. I would love to talk with you about your web site, and how it can be more effective on the web.

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About Walter Wimberly

Walter is a strong believer in using technology to improve oneself and one's business.