As I’ve mentioned before, I teach web technologies at a local college part time. Recently I was interviewed for an article on the use of Social Media in the classroom. Specifically I spoke about using Facebook for my classes, and why I do it. The reason was simple, it is where my class already was (I only had one student who wasn’t on Facebook at the time.) I went to where they where.
This should be something all small businesses should do; know where their customer’s are, and meet them there.
The full article can be found here.