Lessons from Jose Baez’s Website

Almost everyone has had the TV on, or been to an Internet news site has heard about the Casey Anthony case. Instead of weighing in on the case like everyone else, finding where legal arguments were done right and wrong, I instead want to look at a glaring business error that should be viewed, so that we may learn from Jose Baez’s website.

Right now, Jose Baez’s name is popular. People are searching for him, and in many ways, he could “write is own ticket”. This is the time when you need a well done website, to help people learn more about you, from you. However, if you go to his site, almost all of the links are broken!

You can’t find anything about the Baez, other than what other people are talking about, and not all of that is good. Instead, the links that could tell you more about the types of law he practices, attorney profiles for the other attorneys in his office, etc. all go no where.

There are only two links that will take you some where. First is the link to the “English” version of his site, which is the default language of his site. However, the link goes to a file which does not exist. The second link is to the “Attorney Zone”. Unfortunately, if you click on that link most modern browsers will give you a warning about a bad SSL Certificate, and that the site maybe masquerading as another site. This warning is designed to get you away from the sites to reduce the chances of on-line maliciousness.

So here is a quick check list of things to do if you find yourself getting a lot of web traffic:

1. Make sure your hosting can handle the increase in traffic. This may mean increasing your bandwidth for a month or two if possible, or paying overage. You may also want to use a CDN to take most of the load off of your servers.
2. Verify that all of your links work.
3. Make sure you don’t like to any malicious sites. Older browsers did not check for this, so make sure you check in a more recent version of your web browser.
4. Make sure your site works in different browsers. Internet Explorer (The Big Blue E) isn’t the only web browser. So make sure your site loads and displays properly in Chrome, and Firefox. Also check for how it looks in mobile browsers as well.
5. Make sure your site loads fast! Hold the SHIFT key while you reload your page – so you get a fresh copy. Most people will not wait more than 5 to 8 seconds before they leave your site if it isn’t loading.

Follow these simple steps and you will get a better return on your investment from your website.