Optimize Your Site For More Sales

Previously, I’ve talked about optimizing your website to improve how fast it loads.  This not only improves the perception of your site, but also how likely it is for people to stay and make a purchase, or request more information.

Optimizing your site for sales isn’t as easy as optimizing your site for speed. When we want to increase speed we know many ways to improve the performance.  We can modify files to be smaller, have files load in a different order, move the server to a faster computer, etc.

However, modifying your site to increase it’s sales requires knowing your users and testing assumptions.

Recently I was helping a client test her website to get more conversions. While using the same traffic gathering methods previously used, she noticed  a whopping 500% improvement in lead generation during the first month alone. Another client saw improvements of over 40%.

So what do you change?

There are several things which you can easily change to find improvements.

• Improve your site speed – whie not directly related, Google  notices a 20% drop in usage for every half a second slower their web page is.  If your users leave early, they cannot buy from you, or contact you for more information.
• Change headers – the client who noticed a 500% improvement, tried three different headers. Her original, and 2 new headers on the conversion page. One header did worse, and was pulled half way through the test, the other blew the first out of the water.
• Change images – pictures can tell a thousand words –  so picking the right one is important. The client with a 40% improvement got it from picking the right images to let his customers know about additional items for sale.

There are of course others, such as the call to action, guarantees, opening paragraphs, etc. When you test these, you can see improvements in how much and how often you sell.

If you need help with optimizing your site, contact me and we can start working on your site.