- Image by tirebiterz via Flickr
How do you increase the speed and response of your web site? Good question. We’ve talked about it some in the past, but the people at Inside CRM have provided a list of 50 items.
While this can help with the loading of your site, it also takes someone who knows how to implement these changes. One other thing to check on is how will this affect the other aspects of your web site? For example:
- Will modifying your web site affect how users use your site? The usability of your site will directly affect how effective your site is in getting sales or leads. Granted, the speed of your site directly relates to your site’s usability, but it is only one part of many that make up your usability. Especially since some of the efforts is in reducing image use – which might be very important to your site.
- Will your modifications affect your search engine optimization for better or worse? Generally a site should receive anywhere from 35-80% of their traffic from a search engine. If you negatively effect your search engine optimization, you could seriously hurt your ability to be found on-line. So always consult your search engine specialist first.Recently Online Marketing Blog wrote about needing to talk to your search engine person first. You don’t want to make a change to your site, which makes if faster, but harder to be found in the search engines.
If you don’t have someone to advise you on search engine optimization or website usability contact me, and I’ll help you out. I have over 10 years of experience in optimizing websites to get them to run faster for you.
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About Walter Wimberly
I am willing to bet that as time goes on, the way of on-page and off-page search engine optimization will change as we know it. I think we will see a transformation towards user factors in deciding ranking results. That combined with advanced personalized results and we’ll be seeing a huge change of the users experience with Google and the other SEs. Each search result won’t be created alike, just look at things like user involvement, bounce rate, bounce time, etc… Put your energy on a better user experience all around, and I think you’ll see better results in 2010.