SEO (Search Engine Optimization) is a way for your company to get new visitors by using search engines like Google, Yahoo, and MSN Live Search. Some people will say that they don’t like to spend money on SEO, because who knows how much money they are spending, and can they get any return on their investment (ROI) for their optimization. Some people even wonder if SEO works at all, saying it is nothing more than 21st century snake oil.
Well I’ve never thought so. When I set up an SEO campaign, one of the things I do, is also set up some form of website tracking. I want to be able to show the change in website traffic. I will use other tools to show where a site ranks for given keywords, and how many times those key words and phrases are used to find the site.
I send this information to clients because I want to show them what I do, and how it affects their websites, and business. Sometimes, as sites slowly start to rank better over the course of several months, the changes might mean that they don’t recognize the change.
client saves $25000 per year by optimizing his site for Google
All this is good, but when going through several tools I use, I found something more interesting for a customer. I found a tool on-line which estimates what they save each month by ranking organically (coming up in the regular search listing) compared to if they had to buy those visitors using a pay-per-click type of advertising. See a small sample of this report on the right.
Turns out he is saving approximately $2100 per month, over $25000 per year, with how he ranked organically in Google alone. (This doesn’t include savings to be found with other web search tools, such as Yahoo, MSN Live Search, etc.) Now this was a report he could understand.
This customer is a small company, in a niche market, and so they don’t get a lot of traffic (several hundred visitors a day on average), so this ends up be a huge savings to them. Of course in our current economy, any savings can be viewed as good savings.
From now this will be part of the standard reports I send people when I work on search engine optimization for clients.
If you are interested in expanding the reach of your website through search engine optimization, saving money on pay-per-click campaigns, or even finding out about how well your website is performing, please contact walt design and development for more information.
About Walter Wimberly
These are very nice tips that I will try out, I am glad I ran into it. Thanks.