In the past we talked about different aspects of Web 2.0 and using Web 2.0 in your business, and how it was being used to give control back to the users of the web, and let people contribute.
We looked in the past at things like blogs and RSS feeds, wikis, and forums, as a method of people interacting with the owner, and each other.
The video below, shows the “how” (not the “what”) the web can be a social medium. Looking at things like user reviews, rating, etc.
Social Media in Plain English from leelefever on Vimeo.