Learning how our web site works is an important task. We've seen some simple examples in previous steps (visits, page views, and unique visitors) as well as determining how long someone visited your site, and which was the last page they viewed. We've shown how some pages are viewed more than others, and where people exit your web site. We've even shown what pages people come to your web site. What we will look at now is how did they get to your web site. Before they were on your web site, … [Read more...]
posted on January 28, 2008 by
Watch out for those scams
From time to time different clients call me up to ask me about something that comes across their desk. Most of the time their gut instinct had it right, and they were looking at a scam. Sometimes the scam is legal, just immoral - like charging $100 a year for a domain name when it can cost under $10. Or they are charging $200 for submitting your site to Google every month for a year, when in reality, you can do it yourself for free. By the way, over submitting to Google or the other search … [Read more...]
posted on January 25, 2008 by
More Metrics – What Pages are Seen (First)
Learning how our web site works is an important task. We've seen some simple examples in previous steps (visits, page views, and unique visitors) as well as determining how long someone visited your site, and which was the last page they viewed.Most of these metrics were simple to user, and that is fine. However, now we want to look at the flip-side of which pages people leave on, that is what pages they are viewing, and which ones do they view first. This is which pages people go to first, … [Read more...]
posted on January 1, 2008 by
How effective is your web site
Learning how our web site works is an important task, which is often measured incorrectly. We have to look at not only the data, but we also need to know what questions to ask when looking at the data to put it into the correct perspective. Without understanding how the data works, we can run into all types of problems by drawing the wrong conclusions. In this section, I assume that we will be looking at data from some source such as Google Analytics and we are wanting people to purchase … [Read more...]