Ever had one of those things that you "just know" is better? Ever turn out you were wrong. I hate that! Yet it happens to be periodically. This is why I like to test things. I'll come up with a good design for a website, show some people, and sometimes walk away with changes based upon some thoughtful insights (and sometimes I walk away knowing everything was just right). Over the last couple of years, I've made a habit of checking out ideas with tools like Google's Web Optimizer which lets … [Read more...]