It's one thing to look at your reports, its another to start to draw conclusions from your data. Different people will look at the data in different ways. Most often, the reports are looked at by the marketing department/person to see how to better market the site, what Search Engine optimization needs to occur, and measure the effectiveness of their pay-per-click ads. All of these are important uses of the web analytics, but they are not the only uses. I want to look at a specific example … [Read more...]