Previously, I've talked about optimizing your website to improve how fast it loads. This not only improves the perception of your site, but also how likely it is for people to stay and make a purchase, or request more information. Optimizing your site for sales isn't as easy as optimizing your site for speed. When we want to increase speed we know many ways to improve the performance. We can modify files to be smaller, have files load in a different order, move the server to a faster … [Read more...]