I wrote recently we talked about Google's own browser, Chrome. I said that we would look at Chrome after use for a few days to see how it performs. Google is of course smart, and designed a browser that will help push it's goals. Google wants you to do more on the web. This means making the web faster, easier, and safer. So here are some positives I've found with the browser after using it for a week. Google has the ability to put their name behind it. On the Internet, Google is king, … [Read more...]
Using your analytics data to improve web site performance
It's one thing to look at your reports, its another to start to draw conclusions from your data. Different people will look at the data in different ways. Most often, the reports are looked at by the marketing department/person to see how to better market the site, what Search Engine optimization needs to occur, and measure the effectiveness of their pay-per-click ads. All of these are important uses of the web analytics, but they are not the only uses. I want to look at a specific example … [Read more...]
How the Web is like High School
Photo by: Sektordua Remember High School? Do you remember the Homecoming Dance, Class President, and Prom? Who won those events? If your school was like mine, it was the most popular boy and girl wearing the crowns/winning the office. In many ways, the web is like High School! Similar rules apply. The ok at how. This realization came to me while I was working with a local company to assist them in their Search Engine Optimization (SEO) efforts. In their industry, there are thousands of … [Read more...]