I took over this site several years ago. It was originally designed by another company, however, the site was taking a long time to load, and did not provide for an easy way for customers to contact the company. I initially redesigned the layout of the website, shaving off almost a megabyte of download per page by optimizing the navigation structure. This was done using CSS Sprites, and removing table based layouts. This produced a faster downloading site, that appeared quicker to the end … [Read more...]
posted on April 10, 2010 by
Google Using Page Speed as a Ranking Factor in Search Results
Google announced this week that the speed of a page is now being considered as part of how they rank pages on a web site. This has some people happy, others scrambling. There are a couple of things which need to be considered with this news. Google uses over 200 factors to "grade" a site, determining where it should be placed in the search engine rankings. Adding 1 additional factor, unless it is a large factor should have little effect on the search results. "All things being equal I … [Read more...]