I've written about optimizing your site before, but it was in regards on how to optimize your site based upon your usage. Now there are other reasons to optimize your site, especially if you use Google's Ad Words to advertise your business. A little history Google Ad Words was one of the first ways which small business owners could advertise on the web. It allowed you to create small ads based upon keywords which people typed into Google. Users could bid on key words to modify the … [Read more...]