This is a new section I'm adding, called, "Questions from clients". I hope that in answering some of the pressing questions from my clients, that I might answer some of your questions as well. "Should we remove this image and it's link?" Earlier this week, I had a client ask me about a updating their homepage, and if we should remove a link to another page. The link (a large image) was certainly noticeable, however, it detracted from the look of the page. I started a discussion about removing … [Read more...]
posted on April 21, 2008 by
Keeping up with other’s blogs
As blogs make it easier to publish more information, the process of finding information becomes more difficult. This makes keeping up with the Blogs harder than keeping up with the Jones! Consider one of two options to keeping up with the feeds: Check and read every blog/web site of interest to you all the time (daily), wasting all of your time and energy doing so. Ignore the blogs and use a search engine when ever you need information - but now you don't keep up with things … [Read more...]
posted on February 26, 2008 by
Measuring Marketing Effectiveness – A Simple Case Study
Web Analytics is often used by marketing staff members to determine their effectiveness. This is a real-life example of how I recently helped a company measure the effectiveness of their internally driven e-mail campaign. A company I work provides training to their clients on the products they have purchased, as part of their on-going support. Before I started working with this company, only basic analytics from the website was tracked. Not even all of the pages were being actively … [Read more...]
posted on February 20, 2008 by
Using your analytics data to improve web site performance
It's one thing to look at your reports, its another to start to draw conclusions from your data. Different people will look at the data in different ways. Most often, the reports are looked at by the marketing department/person to see how to better market the site, what Search Engine optimization needs to occur, and measure the effectiveness of their pay-per-click ads. All of these are important uses of the web analytics, but they are not the only uses. I want to look at a specific example … [Read more...]