The day after I post a simple overview explaining what a bounce rate is, I find an article where someone who specializes in web analytics has posted a survey to find out what different people's bounce rate is for their site. I can tell you that the different sites I manage range from about 8-12% (Corporate Intranet) to 55-60% (this blog) - blogs generally run higher, because they have several articles on a page, so you don't have to follow pages to get content. I give a range only because … [Read more...]
posted on December 29, 2007 by
Web analytics series coming soon
I'm working on finishing up a series of articles for the new year on Web Analytics. What is web analytics? Glad you asked. People build new web sites every day, but most have no idea how they are doing, if they are getting better or worse, or why. Web analytics can help you answer those questions. However, we need to know what numbers are important, which to ignore, why, and what we can do about it. This series is designed to be simple to read, and easy to follow. While not an in-depth … [Read more...]
posted on November 15, 2007 by
Why people leave your web site
When I introduce someone to Web Analytics for the first time, they generally go through several “light bulb” moments. They usually include things like: That’s how many users I get?!? (either with glee or frustration) So that’s where I get people from. This will often lead to questions they didn’t know they could ask such as: Why don’t I get more sales? Why are people leaving the site? What is this bounce rate? Why don’t I get more sales – a whole other article could be … [Read more...]