It's one thing to look at your reports, its another to start to draw conclusions from your data. Different people will look at the data in different ways. Most often, the reports are looked at by the marketing department/person to see how to better market the site, what Search Engine optimization needs to occur, and measure the effectiveness of their pay-per-click ads. All of these are important uses of the web analytics, but they are not the only uses. I want to look at a specific example … [Read more...]
posted on January 1, 2008 by
How effective is your web site
Learning how our web site works is an important task, which is often measured incorrectly. We have to look at not only the data, but we also need to know what questions to ask when looking at the data to put it into the correct perspective. Without understanding how the data works, we can run into all types of problems by drawing the wrong conclusions. In this section, I assume that we will be looking at data from some source such as Google Analytics and we are wanting people to purchase … [Read more...]
posted on December 31, 2007 by
How I’m updating my site
One thing I've noticed, is that while working on other companies web sites, the one web site which tends to get updated the least is.... my own. This apparently isn't specific to me, as I've talked with many other web designers who have the same issue. I've even heard of web designers hiring other web designers to do their web site. Since it has been a little while since I did a major update to my site (this past summer when I added the blog), I decided I should be performing some updates. … [Read more...]
posted on September 17, 2007 by
The three things that make up a website – Part II
In our last posting, three things that make up a website, we mentioned the three things that you need to have a website, your domain name, your host, and your files. We also talked about picking and getting your domain name. Remember to talk to your web designer/company, they should be able to help you come up with some good names. If not, you might need to consider a different web design company. Get some web server space This is the next item that needs to be taken care of. Your … [Read more...]