Learning how our web site works is an important task. We've seen some simple examples in previous steps (visits, page views, and unique visitors) as well as determining how long someone visited your site, and which was the last page they viewed. We've shown how some pages are viewed more than others, and where people exit your web site. We've even shown what pages people come to your web site. What we will look at now is how did they get to your web site. Before they were on your web site, … [Read more...]
posted on January 25, 2008 by
More Metrics – What Pages are Seen (First)
Learning how our web site works is an important task. We've seen some simple examples in previous steps (visits, page views, and unique visitors) as well as determining how long someone visited your site, and which was the last page they viewed.Most of these metrics were simple to user, and that is fine. However, now we want to look at the flip-side of which pages people leave on, that is what pages they are viewing, and which ones do they view first. This is which pages people go to first, … [Read more...]
posted on January 17, 2008 by
More Metrics – exit pages and bounce rate
Learning how our web site works is an important task. We've seen some simple examples in previous steps (visits, page views, and unique visitors) and we've seen some data that gets calculated (average page views and time on site). While these were simple, and often given on the front page of your reports, I want to look at two related pieces of information that are not always so prevalent: exit pages and bounce rate. The Exit Page is an easy metric to understand. This is generally a list … [Read more...]
posted on January 6, 2008 by
More Metrics – Pages per Visit and Time on Site
Learning how our web site works is an important task. Learning how to properly measure it is even more so. We have to look at not only the data, but we also need to know what questions to ask when looking at the data to put it into the correct perspective.There are a couple of "obvious" measurements mentioned in the last article (visits, page views, and unique visitors). While that information is often raw data, and easy to display, we will now look at some data which most systems will … [Read more...]