I recently posted an article about why it doesn’t matter if you are a geek when it comes to putting things on the web. Most people wouldn’t know what to do with some of the technology that a “geek” thinks of and uses anyway.
Case in point: Robert Scoble recently posted an article about “Hanging out with the other 99%“. At a recent block party he spent his time trying to explain to people what he did. Most didn’t know about blogs, video on the internet, facebook, Linked In, or any of a number of other Internet technologies.
While some people, don’t think twice about using these tools and social networks, in other cases, there are people who know nothing about them.
To my fellow web designers and developers: Keep this in mind. If your clients don’t know what you are talking about, it isn’t going to help them.
To my clients (both current and future): If you don’t know – ask! Sometimes these technologies and services can help you – other times they cannot. You are paying people like myself to help your company become better by leveraging the technology available – but we can only do that if its right for you. And not all technology is right for you. If your web person/company can’t/won’t explain the new technologies to see if they are right for you – contact walt design. We can help.
About Walter Wimberly